◇ Fiestas de Primavera

A regal woman sits poised beneath golden arches, her vivid teal dress glowing against a backdrop of symbolic doves, cathedral silhouettes, and Andalusian twilight. This striking 1929 poster captures the spirit of Seville’s most celebrated season—its religious processions, flamenco rhythms, and spring exuberance—through bold color and stylized form. The composition is festive and formal, evoking reverence, tradition and joy.

Why we picked it
This work balances graphic precision with rich ornamentation, using a tightly controlled Art Deco aesthetic to convey deep cultural vibrancy. The saturated palette—emerald, lapis, crimson, and gold—commands attention, while delicate linework in the jewelry, veil, and surrounding architecture rewards closer inspection. The symmetrical composition, ceremonial pose, and floating doves elevate the scene to one of both civic pride and spiritual grandeur.

Notable Context
Created for the 1929 Ibero-American Exposition in Seville, this artwork served as both advertisement and cultural manifesto. The exposition was Spain’s ambitious effort to strengthen ties with Latin America while promoting Andalusian identity through architecture, art, and design. The poster celebrates Semana Santa (Holy Week) and the Feria de Abril, events rooted in centuries-old Catholic and folkloric traditions. The use of Art Deco, then at its zenith in Europe, underscores the blend of local heritage and cosmopolitan modernity that the exposition hoped to showcase. The crowned figure likely represents an allegory of Seville herself, portrayed with grace, power, and unmistakable Andalusian flair.

About the Artist
Juan Sánchez   was a prominent Spanish painter, muralist, and designer known for his mastery of decorative arts and modernist stylization. Based in Seville, his work often blended religious iconography with modernist sensibilities, making him a key figure in the visual culture of 20th-century Andalusia. Sánchez’s contributions to the 1929 exposition including murals, stage designs, and prints like this captured a distinctly Sevillian identity during an era of Spanish cultural diplomacy. His work bridges tradition and innovation with remarkable clarity.