◆ Exposition Internationale – Paris 1925

A visual celebration of modern decorative arts, this 1925 exhibition poster captures the optimism and elegance of interwar Paris. Framed by twining florals and anchored by bold typography, the composition honors both craft and progress. Two red globes signal global ambition, while the French tricolor reminds viewers of national pride in design and innovation.

Why We Picked It
The color palette is rich and celebratory — vermillion, deep indigo, forest green — balanced by a lush floral motif and a confident architectural layout. We were drawn to the harmony of organic decoration and graphic structure, a hallmark of early Art Deco design. It’s both ornamental and forward-looking, making it a versatile piece for modern interiors.

Notable Context
The 1925 Exposition Internationale des Arts Décoratifs et Industriels Modernes was held in Paris from April to October and marked a definitive turning point in early 20th-century design. It introduced the world to what would become known as Art Deco — a style characterized by geometric forms, rich materials, and a fusion of traditional craftsmanship with modern industrial techniques. 

The organizers explicitly rejected Art Nouveau as outdated and overly ornamental. The event aimed to present a new vision of luxury — streamlined, modern, and industrially aware — yet still grounded in French craft tradition.

Over 15,000 exhibitors from more than 20 countries participated, showcasing innovations in architecture, furniture, textiles, and applied arts. The event aimed to reassert France’s leadership in luxury design following the disruption of World War I.

About the Publisher
This poster was issued by the official organizing committee of the 1925 Exposition, under the authority of the French government. Materials promoting the fair were produced by leading print houses in Paris and often designed by professionals affiliated with the Société des Artistes Décorateurs. Though the illustrator of this particular piece is uncredited, the composition reflects the fair’s dual emphasis on national identity and modern elegance — aligning with the state’s broader cultural agenda to promote French industry through design.