◇ Reading Outdoors

Titled "Take Along a Book," the poster captures a serene camping scene from the 1910s. In the foreground, a man relaxes in a foldable chair in front of a tent, engrossed in a book, while to his right, his young son lies on the ground, also immersed in reading. This father-son duo embodies a tranquil, contemplative moment amid nature. Tall pine trees stand majestically behind the tent, enhancing the scene's tranquility. Beyond, a peaceful lake extends across the poster, dotted with a few boats. Above, a large, fluffy cloud mass stretches across the sky, suggesting an idyllic day for camping and leisurely reading.

Why We Picked It
This vintage poster offers a nostalgic glimpse into early 20th-century American life, highlighting the values of family, leisure, and the enduring love of literature. The depiction of camping by the lake underscores the promotion of outdoor recreation as a healthy and wholesome pursuit for individuals and families. Camping offered a chance to reconnect with nature, enjoy physical activities, and bond with loved ones away from the distractions of urban living.

The colors include both complementary and contrasting pairs, such as mid-blue and orange, and dark green and cream. The blue hues emphasize the vastness of the natural landscape and the freedom of being immersed in nature. It complements the dark green foliage of the pine trees, while the orange accents add warmth and vitality to the scene. The cream tones provide a soft and neutral backdrop, tying the composition together and enhancing the overall sense of balance and tranquility.

The poster reflects the growing popularity of leisure activities, such as camping, among Americans in the early 20th century. As industrialization and urbanization changed the fabric of society, many sought refuge in nature as a means of escape from the stresses of modern life. 

About the Artist
Magnus Norstad was born in Norway and demonstrated a passion for painting from a young age. After emigrating to the United States, he initially settled in the Midwest, where he began his career as a commercial artist. He later moved to New York City, further developing his artistic practice, particularly in poster design and magazine illustrations. Norstad specialized in creating visually engaging posters, capturing the essence of American life in the early 20th century, and also contributed illustrations to magazines like Redbook. His work reflects a blend of artistic talent and a keen understanding of contemporary themes.